Lead Markets with Premium Campaigns

Build professional campaigns on humor and storytelling that attract growth-minded clients and strengthen existing relationships—without building an agency.

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3-4
Coordinated Commercials Per Package
100%
DMA Exclusivity Protection
All
Formats Included
(TV, Digital, Social)
15%
Account Executive Commission
🎬 "Why Campaigns Work" Video
Showcasing campaign examples with humor, storytelling, and strategic creative thinking

The Campaign Advantage Your Station Needs

Growth-minded local businesses want what agencies offer: coordinated campaigns with professional storytelling and strategic messaging. When your station delivers campaign packages, you become their complete creative partner—no agency needed.

The advantage: Campaign packages position your station as the premium choice, strengthen client relationships, and unlock higher revenue opportunities.

What Growth Clients Want

  • Campaigns, not just commercials
  • Professional storytelling and humor
  • Coordinated messaging across multiple spots
  • Strategic creative thinking
  • Full-service creative partner

What Your Station Delivers

  • Complete campaign packages
  • Humor-driven storytelling
  • 3-4 coordinated commercials per campaign
  • Professional creative strategy
  • Agency-quality results at station pricing

Campaign Packages That Give You the Edge

Crafted Spot gives you professionally designed campaign packages built on humor, storytelling, and coordinated messaging—the sophisticated creative that positions your station as the go-to partner for growth-minded businesses.

Single-Spot Approach
Client needs campaign-level creative
Limited creative options available
Missed opportunity for deeper partnership
📊 Standard media sale
VS
With Crafted Spot Partnership
Client needs campaign-level creative +
Your station offers campaign packages +
Client gets agency-quality solution =
✅ Stronger relationship + premium revenue

Why These Campaigns Drive Results

Our campaigns aren't about speed or cost—they're about effectiveness. Each package is built by video marketing professionals who understand that local business advertising succeeds through memorable storytelling, strategic humor, and consistent messaging.

Professional Storytelling

Every campaign tells a compelling story that resonates with target customers. We don't just list features—we create narratives that people remember and talk about.

Strategic Humor

Humor isn't just entertaining—it's a proven tool for brand recall and positive association. Our campaigns use humor strategically to make businesses memorable without undermining their professionalism.

Coordinated Messaging

3-4 commercials working together create exponentially more impact than isolated spots. Each campaign maintains consistent characters, tone, and messaging across all formats.

The Creative Standard Your Clients Expect

Growth-minded businesses understand that effective advertising requires professional creative development. These campaigns deliver the strategic thinking and production quality they're looking for—keeping them engaged with your station instead of seeking agency alternatives.

Give Your AEs the Numbers That Close Deals

Storytelling and humor aren't creative choices—they're strategic decisions backed by measurable results.

Storytelling Impact

  • 22x more memorable than ads presenting facts alone
  • 30% higher conversion rates for story-driven ads
  • 55% more likely to purchase if they love the brand story
  • 65-70% retention vs 5-10% for data alone

Humor's Effectiveness

  • 90% of consumers remember funny ads
  • 72% would choose a humorous brand over competition
  • 80% more likely to buy again from brands using humor
  • 6x more brand lift from humorous campaigns

Campaign Coordination

  • 44% higher ROI for emotional storytelling campaigns
  • 47% higher ROAS when humor ties multichannel efforts together
  • 48% of consumers need brands to make them smile or laugh

These aren't opinions about what makes "good" advertising—they're measurable outcomes from campaigns that use storytelling and humor strategically. Our campaign packages are built on these proven principles.

Campaign Portfolio Overview

Our library features professionally crafted campaigns designed by video marketing professionals who understand what drives results for local businesses. Each campaign package uses eye-catching visuals, memorable characters, and compelling storytelling to deliver a central message that resonates with target customers.

Campaign Quality Indicators

  • Memorable Characters: Campaigns feature distinctive characters that become associated with the brand
  • Strategic Humor: Comedy that serves the message while maintaining brand credibility
  • Professional Production: Visual quality that positions clients as established market leaders
  • Emotional Connection: Stories that create genuine connection with target audiences
  • Campaign Cohesion: All spots work together to reinforce one central message
  • Multi-Platform Ready: Every commercial delivered in TV, vertical (social), and square (digital) formats

Growing Portfolio: We offer campaign packages across several key industries, with new campaigns being added regularly based on partner feedback and market demand. View our campaign gallery → to see the full range of available industries, complete with strategy breakdowns and individual commercial details.

How Our Partnership Program Works

Exclusively for Television Stations & Station Groups

Crafted Spot works exclusively through television station partnerships—we never sell direct to advertisers or through agencies. This ensures complete DMA exclusivity protection and positions your station as the sole source for these premium campaign packages in your market.

Our partnership program is designed for innovative stations and station groups who want to offer their clients agency-level creative capabilities without the overhead of building an agency.

Positioning Your Station as a Full-Service Partner

Crafted Spot campaign packages allow your station to offer the sophisticated creative solutions that growth-minded clients demand. You're not adding a budget option—you're adding agency-level creative capabilities that keep valuable clients working with your station.

Revenue Opportunity for Account Executives

Account executives serve as the crucial liaison between clients and campaign solutions, earning commission for their expertise in matching the right campaign to the right business and guiding clients through the customization process.

Why AEs Earn Commission

  • Client Consultation: Evaluate client needs and recommend appropriate campaigns
  • Campaign Presentation: Professional presentation of options and benefits
  • Customization Guidance: Help clients through branding and messaging
  • Relationship Management: Ongoing support and expansion opportunities

Commission Structure

15% on all campaign package sales, with payments processed promptly after client payment completion.

AEs access their dashboard through the portal to track projects, manage customizations, and view commission status.

Partnership Benefits

For Your Clients

  • Professional brand presence that competes with agency work
  • Campaigns built on proven storytelling and humor
  • Coordinated messaging across all platforms
  • Market protection through DMA-exclusive rights
  • Complete format coverage (TV, digital, social)

For Your Station

  • Retain quality clients seeking campaign-level creative
  • Compete with agencies and other stations
  • Expand creative offerings without hiring creative staff
  • Position as full-service media partner
  • Generate additional revenue streams

For Account Executives

  • Present sophisticated creative solutions to clients
  • Earn 15% commission on all campaign sales
  • Access professional presentation tools
  • Individual project dashboard and tracking
  • Strengthen client relationships with better creative

Getting Started

Partnership Exploration

We work with television stations that see the value in offering premium campaign solutions to their local business clients—stations that want to compete at the agency level without building an agency.

Initial Steps

  1. Portfolio Review: Examine our campaign packages and see the creative quality, humor, and storytelling approach
  2. Market Discussion: Explore how campaigns fit your client base and competitive landscape
  3. Live Demo: See the AE portal, customization process, and client presentation tools in action
  4. Partnership Agreement: Simple terms focused on DMA exclusivity and mutual success

What We're Looking For

  • Stations with active local business sales teams
  • Sales managers and AEs interested in offering campaign-level creative
  • Partners committed to presenting professional creative solutions to appropriate clients
  • Stations looking to compete with agencies and strengthen client relationships

Let's Discuss Your Market

We're happy to explore how campaign packages might strengthen your station's competitive position and help you retain quality clients seeking professional creative solutions.

Schedule a Conversation

We typically respond to partnership inquiries within one business day.

About Crafted Spot

Crafted Spot combines decades of commercial production expertise with advanced AI technology to create professional advertising campaigns built on humor, storytelling, and strategic messaging. Our focus is helping television stations offer agency-quality creative solutions without the overhead of building creative departments.

We partner with forward-thinking television stations that want to compete at the highest creative level while protecting their relationships with growth-minded local business clients.